USANA 2010 Convention: Breaking Through Takes on New Meaning
The first general session of the 2010 USANA International Convention hit with the force of a wrecking ball — literally.

When the dust cleared, USANA favoriteDavid Osmond belted out this year’s Convention theme song.
“Breaking through the chains that bind you,” he sang. “Breaking through to a life that’s brand new.”
Last year’s Distributor of the Year, 9-Star Diamond Director Jeremy Stansfield picked up the theme and kept the crowd pumped.
“You’re definitely at the right place, at the right time,” he said. “Strap on your seat belt, you’re in for the ride of your life.”
Stansfield is no stranger to the Convention stage, but it was a first for the next visitor.
Fourteen-month-old Andrew Wentz looked like an old pro in his suit as he strode onto the stage with is dad.
“I just wanted to make sure Andrew got to see his family,” Dave Wentz said, picking up his son.
USANA’s CEO went on to read stories from Associates around the world about moments when they broke through with USANA.
“You have to grow in order for your business to grow,” he said, later. “You have to reach high to fail, because if you don’t fail, you aren’t trying hard enough.”

“My cells are solar powered,” Dr. Wentz said. He later popped one of USANA’s vitamin D supplements in his mouth after describing all the things vitamin D does for our bodies. “All-in-all, not a bad day’s work,” he quipped.
Denis Waitley talked about someone who broke through a different barrier — Chuck Yeager, the first pilot to break the sound barrier.
“I felt like I was breaking through all my fears,” Waitley said, channeling Yeager. “You don’t concentrate on the risk, you concentrate on the results.”
USANA President Fred Cooper finished off the morning session by introduced changes to the PaceSetter and Matching Bonus Program that will allow Associates to break through to another level of Matching Bonus earnings, expanding the qualification period from six to eight weeks. Check USANAtoday.com for all the exciting details.
Afternoon of Delight
If the morning session swung in on wrecking ball, the afternoon session rushed in on a wave of laughter. The first spoof video delighted the crowd with Dr. Wentz starring in a commercial as The Most Interesting Microbiologist in the World.
“He fights free radicals to the death — and he always wins,” was one of the many lines that had the crowd in stitches.
It wasn’t all laughs, though. Thursday’s keynote speaker, Linda Armstrong Kelly — the mother of Tour de France champion Lance Armstrong — talked about how she made it from a 17-year-old single mother to the USANA Convention stage.
“You have to advocate what you believe in,” she said.
Her 30 minutes were spent telling stories about growing up with her son, and the nuggets of wisdom she’s gathered in her life’s journey.
“There is no mountain high enough,” she said. “It’s all about the journey.”
“Dream big. Don’t let anybody tell you, you can’t do it.”
Armstrong wasn’t the only recognizable name on Thursday afternoon.

“It’s making me prettier, so thank you,” an-already-pretty-in-pink Gorse said with a laugh.
After admitting the cleansing gel and bath wash were two of her favorites, Gorse announced the new Sensé trial packs that came floating to the arena floor under USANA parachutes.
Not to be outdone, Executive Vice President of Research and Development Dr. Tim Woodannounced a breakthrough in the way USANA’s high-quality nutritional supplements are made.
Cutting-edge Nutritional Hybrid Technology will now allow USANA to create dual formula products that weren’t possible before. This will allow Associates to take fewer pills. Two of new hybrid pills — Proflavanol®C200 and Hepasil DTX — will now be available inMyHealthPak.
Wood also announced improvements to Fibergy, and introduced an excited crowd to USANA’sDigestive Enzyme — a new product in the detox line. Check out USANAtoday for more information on the new products.

It was a high-energy end to an amazing day. Stay tuned tomorrow for more breakthroughs and exciting announcements from USANA’s 2010 International Convention.