USANA CEO Dave Wentz announced today that USANA has acquired BabyCare Ltd, a direct selling company based in Beijing with operations in 21 cities and 16 provinces. BabyCare develops, manufactures, and sells high-quality nutritional products for the entire family with an emphasis on infant nutrition. The company’s products are sold through a growing distributor sales force using a commission-based compensation plan.
As one of only 25 companies operating with a direct selling license in China, BabyCare offers USANA a unique opportunity to accomplish its objective of entering this lucrative market. With more than 11 years of experience in China, BabyCare brings USANA valuable knowledge of the country’s direct sales industry. And, importantly, USANA will have the ability to expand into China via BabyCare.
“The acquisition of BabyCare will help USANA achieve its goals,” Dave explained. “The company has a similar commitment to quality which makes it a natural fit for us, as they share our philosophy for high-quality products and pristine manufacturing practices. In fact, 15 of BabyCare’s nutritional supplement products are qualified by SFDA, the government’s highest level of product regulatory approval.”
Learn What This Means for USANA
Initially, BabyCare will continue to operate as a standalone business in China while helping USANA become more familiar with the market. The USANA management team also believes that it can help BabyCare reach additional customers through an increased number of distributors selling their products.
USANA’s long-term objective for this acquisition, however, is to establish and grow the USANA brand throughout China. In an effort to drive this objective, USANA is already working to license some of its products to BabyCare to enhance the company’s existing product line.
To be one of the first to learn more about this exciting opportunity, join us at a special training session on China next week at USANA’s 2010 International Convention in Salt Lake City. Future training will take place in local markets beginning in early September.
August 17, 2010
USANA Enters China
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